ABOUT MOOD SEOUL
Our Vision & Goals
MOOD SEOUL
Connecting the Essence of Seoul Fashion to the World.
Who We Are
K-fashion starts in Seoul, rooted in the energy of Dongdaemun. MOOD SEOUL is a wholesale curation referrer, directly scouting and handpicking brands from the field to present them to global buyers.
What We Believe
We believe in the power of 'Seoul’s Mood'—a universal language of design and manufacturing quality. We are more than just a sourcing platform; we are here to prove the value of Seoul’s unique fashion aesthetics to the global market.
What We Do
We strictly handpick brands that carry a clear identity beyond fleeting trends, connecting them with the discerning eyes of global buyers. Our mission is to discover the most authentic Seoul vibe and translate it into a real business opportunity for you.
Why Us?
MOOD SEOUL operates on the robust infrastructure of Dealicious and Sinsang Market, the beating heart of Korea’s fashion ecosystem.
The Mood Curator Behind Seoul’s Fashion:
Launched in 2014, Sinsang Market is No.1 B2B fashion platform in Korea. Operated by Dealicious Inc., the platform supports global commerce with a cumulative GMV of over $4 Billion.
Our infrastructure connects 10,000+ brands with 120,000+ retailers about 100 countries. MOOD : SEOUL provides direct access to this proven sourcing network.
MOOD SEOUL is an official global initiative funded and supported by the Seoul Metropolitan Government. Operated under the strict supervision of the Seoul Fashion Hub, we combine this proven sourcing network with high public accountability to provide a secure and transparent business environment for global partners.
$4 Billion
Cumulative GMV
130,000+
Brands & Retailers
100
Countries Served
Verified Quality
We showcase only verified partner brands that have successfully passed our platform’s rigorous guidelines and standards.
Expert Support
Our specialists, backed by data from tens of thousands of transactions and extensive field experience, help mitigate and manage your global sourcing risks.
Official Initiative
As an official initiative of the Seoul Metropolitan Government, this project is meticulously managed by the Seoul Fashion Hub to ensure the high level of public integrity, transparency, and reliable operation that meets governmental standards.
Our Procedure: The Journey
A seamless four-step journey to bring the sophisticated mood of Seoul directly into your showroom.
Step 01. Explore the Mood:
Discover inspiration through curated lookbooks and intuitive mood keyword filters featured on our main interface.
Step 02. Navigate Brands:
Identify the perfect brand for your collection by browsing the featured lookbooks or our comprehensive Brand Index.
Step 03. Deep Dive into Archive:
Immerse yourself in seasonal lookbooks within individual brand archives and access essential brand information.
Step 04. Order or Contact:
With a single click, transition to the Sinsang Market platform (Web/App) for direct purchasing, or request a consultation with a dedicated Account Manager (AM) for bulk or custom orders, etc.
CONTACT
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