NOTCH is a women's contemporary casual brand based in Seoul. Focusing on silhouettes that are good to wear in everyday life, we propose seasonal products such as crop T-shirts, striped T-shirts, see-through layered items, and bustiers. Rather than feeling overly decorated, we value the details of a clean and light mood, a light fit, and a living material. We pursue commerciality that wholesale buyers can select right away and sensitivity that clearly shows the brand mood in the lookbook.